Dyson
Cross media campaign for Dyson Haircare for the launch of a new product in the german market. The campaign included 3 protagonists, who created a different hair look, according to their hair type, using the new device. A customized microsite on VOGUE digital held all the videos and fotos created together with the 3 influencers. Along digital, a photoshoot series was published in 3 VOGUE edition. Published by VOGUE Germany online and print.
DOP: Frederick Gomoll
Photographer: Immo Fuchs
Director: Caro Weller
Protagonists: Barbara Meier, Rebecca Mir, Melisa Cebeci, Marcus Koehler