King C Gillette
Awareness campaign on the Gillette King C product lines through an entertaining and educational series, in which creators styled different parts of their beards with products. The campaign went live around Christmas with the aim of making the products desirable gifts. Released on TikTok in Italy.
Producer: Sibilla Pirola
Art Director: Matteo Sciascia
Creative: Nicola Pavan
Creators: alepiereal, danythegaggio, paolocamilli, sayrevee, niccolospoto