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HP

Two steps campaign to promote the HP Instant Ink to GenZ and Millenials. In the first part the creators highlighted the benefits through educational and funny videos. In the second part HP Instant Ink was promoted through a bespoke custom track and a branded effects, both created specifically for the campaign. Released for TikTok Germany.

Creators: jaezshecan

Producer: Sibilla Pirola

Art Director: Matteo Sciascia

Creative: Margaux Cabanis, Guillermo Collado