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YOOX

Awareness Christmas campaign, which included an engaging branded effect and a bespoke custom track, created both for this campaign and associated to a TikTok challenge. User could show their favorite YOOX pieces and festive outfits coming out of an animated gift box. Released on TikTok in Italy and UK.

Producer: Sibilla Pirola

Art Director: Jaime Rivera

Creative: Nicola Pavan, Billy Lucas